Google Search
Paid search, also known as search engine marketing (SEM), is a digital advertising strategy where businesses pay to have their ads displayed on search engine results pages (SERPs) when users type in specific keywords. These ads typically appear at the top or bottom of search results and are marked as sponsored. Paid search allows companies to reach potential customers actively searching for products or services like theirs, driving targeted traffic, increasing visibility, and often generating quicker results than organic search alone. Advertisers usually pay on a cost-per-click (CPC) basis, meaning they only pay when someone clicks on their ad.
Web Design
Web design is the process of creating and organizing the visual and functional elements of a website to provide an engaging and user-friendly experience. It combines layout, color schemes, typography, images, and interactive features to ensure a website is both attractive and easy to navigate. Good web design also considers usability, accessibility, and responsiveness, making sure the site works well on desktops, tablets, and mobile devices. Beyond aesthetics, effective web design helps businesses communicate their brand, guide visitors toward desired actions, and support overall online goals such as sales, sign-ups, or information sharing.
Social Media
Social Media Management helps businesses build a strong online presence by planning, creating, and publishing content across platforms like Instagram, Facebook, LinkedIn, and TikTok. It involves crafting engaging posts, interacting with followers, monitoring performance, and optimizing campaigns to grow brand awareness, boost engagement, and drive results. Effective social media management ensures your brand stays consistent, relevant, and visible in an ever-changing digital landscape.
I can also make a shorter, punchier marketing version if you want it to feel more dynamic for a website or brochure.
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Content Creation
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We’ve partnered with Glencoe Media to deliver stunning visuals, at no extra cost!
Based in Scotland, Glencoe Media specializes in professional photo and video production. They stand out as one of the few agencies offering FPV drone piloting on top of a vast array of other photographic & video services.
Direct Marketing
Email marketing is a digital marketing strategy that involves sending targeted messages, promotions, or newsletters to a group of subscribers via email. It allows businesses to communicate directly with potential and existing customers, keeping them informed about new products, special offers, or company updates. One of the key advantages of email marketing is its ability to deliver personalized content, which can increase engagement and build stronger customer relationships. Additionally, it is cost-effective compared to traditional advertising methods and provides measurable results, such as open rates, click-through rates, and conversions, allowing marketers to continuously refine their campaigns for better performance. Overall, email marketing is a powerful tool for driving sales, increasing brand loyalty, and maintaining ongoing communication with an audience.
Businesses We Have Worked With
Including Glencoe Media*
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AirBnB Marketing
Your AirBnB is a business too, which means it needs a marketing strategy! If you're just listing your property on AirBnB, you are missing out BIG TIME!
With us, you could...
Get listed on Google Maps, making your property easier to find
Get a custom built website so guests can get all the information they need for their stay
Get a custom built Google business profile so guests can directly search for your property
Get listed on extra holiday accommodation marketplaces (booking.com, tripadvisor, etc)
Get a tailored property description, written with marketing tricks to sell your stay
Get a Facebook & Instagram account, complete with cross-platform branding & Meta Ads
You can pick and choose which techniques you would like to implement into your marketing strategy,
and Get 25% Off when you book your Property photos with Glencoe Media
We Are Available Nation-wide
Whether your business is big, wee, auld or young... Lochside Marketing is THE choice for a boost of authentic Scottish creativity, strategy, and results that make your brand stand out from the crowd
What Is Organic Marketing?
Organic marketing refers to marketing strategies that attract and engage customers naturally, without paying for advertising
This makes it PERFECT for small businesses with no budget, as we leverage FREE methods of attracting customers
OUR TEAM
Meet the passionate and dedicated individuals who drive our agency's success and are committed to delivering exceptional results for our clients.
Ethan Starkey - Business Owner
Qualified Digital Marketing Pro
Qualified Photographer
Qualified Data & Web Analyst
Licensed Drone Pilot
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Pricing Options
Every business has different needs, making it difficult to generate a price...
Contact us today for a FREE Marketing Strategy, custom built for your business!
We try to reply within a few hours :)
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Ready to take your digital presence to the next level? Get in touch with our team today to discuss how we can help you achieve your marketing goals.
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